On February 21, the presentation of the "UP-start" project was held at the Tbilisi History Museum "Karvasla".

On February 21, the presentation of the "UP-start" project was held at the Tbilisi History Museum "Karvasla". The event was led by Mikheil Giorgadze, First Deputy Minister of Education, Science, Culture and Sport of Georgia; Ana Riaboshenko, Director of LEPL "Creative Georgia"; and Maia Darchia, Arts Programme Manager at the British Council.

The "UP-start" project aims to establish a media incubator based at the Tbilisi State Academy of Arts and to support students in developing business projects, as well as fostering business skills and improving English language proficiency among students.

Within the framework of the project, a training curriculum focused on cultural management will be developed and gradually adapted into the educational process of the Academy. The curriculum will be developed for both bachelor's and master's degree levels. As part of the "UP-start" project, a Training of Trainers (TOT) session was held on February 19-20. The potential trainers are staff members of the Academy who will undergo training for the incubator.

The "UP-start" project is the winner of the grant program "Creative Spark: Higher Education Enterprise Programme" announced by the British Council.

The partners of the project are: LEPL "Creative Georgia", Tbilisi State Academy of Arts, Creative Solutions, and Advantage Creative.